Digital media marketing
Francis Drake is your consultant and companion in digital media marketing
Decision-makers in communications and marketing are increasingly looking for focus among the vast number of new media channels and exploding digital media solutions.
We assist you in the search for digital media agencies or specialist agencies in areas including the following:
- Display advertising
- Mobile advertising
- Video advertising
- Programmatic advertising
- SEO and SEA
- E-mail marketing
- Social media management and advertising
With us, you will find the strategic and operational know-how. We assist you not only with the agency search, but also offer you support for the deal monitoring once you have chosen an agency.
We consider digital media to be a part of integrated communications solutions. The fast pace of changes in the digital world means that experience can hardly be benefited from and the search for an agency partner is even more complex. We observe the market and incorporate new topics and criteria in the agency search, such as:
- Programmatic out-of-home advertising
- Application of dynamic ads
- Programmatic advertising
These topics are already hugely important in an agency search. The interaction of creation and digital measures plays a decisive role:
- Understanding of HTML-5
- Real-time optimisations
- Linking of data and creation
- Differentiation between branding and performance measures in creation
- ‘Mobile first’ mentality
In our company, these approaches, skills and knowledge are elements of the agency evaluation and assessment from the start.
